Video Notes – Ismail Elshareef interviewed at Velocity 2010
Marc Slocum interviews Ismail Elshareef
Ismail Elshareef, VP of Tech., Razorgator, Inc
2010 O’REILLY Velocity – Web Performance and Operations Conference
June 22 – 24, 2010
3 min, 43 sec
http://www.youtube.com/watch?v=yZuNYwsHvQI
My Notes:
- Biggest issues with ads and site performance
- Network latency – no control over various assets retrieved
- Expectation
- No fair to expect site with advertising to perform as well as no advertising
- Unless ad is served in an iframe
- What can be done
- Develop plan to minimize impact of 3rd party code on site
- Work with CMS
- Order items are loaded on the page
- Single thing to improve ads and site performance
- Get rid of document.write in javascript ad – allow site developer to have control of when to call loading of assets
- Optimum ad slots: 2 should be enough